Digital Marketing Campaigns

Alvies “Artist Series” Campaign- Fall of 2022

During the fall of 2022, Alvies introduced the "Artist Series." This innovative campaign was designed to shine a light on the growing pool of talented artists in Austin, Texas, by fostering a symbiotic relationship between art and footwear. Enlisting the creativity of nine exceptional artists, we invited them to breathe life into our iconic best-selling boot, The Rainey, each infusing it with their unique narratives and perspectives

I was instrumental in this campaign as I took the lifestyle photographs displayed on the website and social channels, crafted effective organic social media strategies, and efficiently handled all artist communication, contracts, and payments

Lifestyle Influencers for Alvies 2022-2023

During my time at Alvies, I oversaw several influencer campaigns by collaborating with more than 30 influencers to promote the brand and its products. Working alongside these creative influencers, we developed engaging content that connected with our audience, ultimately increasing Alvies' reach and authenticity. One of my notable achievements includes developing and implementing an influential influencer program. Through building strong partnerships, I have successfully driven brand awareness, resulting in increased engagement, an impressive 1+ return on ad spend (ROAS), and a notable 5% quarter-over-quarter reach expansion

“Self Storage Allows Me To______” video campaign 2018 for Simply Self Storage

In 2018, I orchestrated an engaging video campaign centered around the empowering theme: 'Self Storage Allows Me to__________.' Steering away from typical narratives, we showcased the uplifting reasons individuals turn to self-storage: from fueling adventures by stowing belongings for travel to storing independent and business owners' and artists' material space or safeguarding cherished memories and valuables. Despite a modest budget of under $1,000 per video, our creative vision resonated with audiences, amassing over 2.5 million views. Witness the transformative power of positive storage solutions.

Happify In-House Ad Series 2022

In my role as a content strategist for Happify, I spearheaded the development of an in-house ad series aimed at enriching the lives of individuals dealing with Psoriasis, MS, Menopause, and Midlife. This project highlighted my ability to blend strategic insight with creative execution, focusing on delivering educational, engaging, and positive content tailored to the specific needs of our audience. By emphasizing Happify's science-based activities and supportive community, the ads successfully enhanced user engagement, showcasing the app's potential as a transformative tool for emotional well-being. This work not only exemplified my commitment to impactful digital storytelling but also underscored the power of content in fostering hope and empowerment among those navigating health challenges, reflecting my passion for creating meaningful digital experiences that genuinely improve lives.

SPORTSFEST hosted by SPORTSKIND- Spring 2024

SPORTSFEST, presented by SPORTSKIND, is an epic annual festival featuring a 5K run, team relay, fitness classes, open play, tournaments, live music, food trucks, and a Biergarten with complimentary drinks—all held at Krieg Fields on April 27th. As the driving force behind the event’s success, I secured sponsorships and in-kind donations, hired fitness instructors and musicians, and collaborated with local influencers. Additionally, I created sponsorship decks, managed promotional campaigns, worked on branding with our designer, and captured and edited video and photo content during the event to amplify its reach.